Mercury Marketing
Posted: Thu Mar 04, 2021 7:46 pm
So I receive these monthly "Dockline" newsletters from Mercury as I'm sure many on here do as well.
I had notice a trend of pretty much constant outboard material with nothing regarding sterndrive setups (forward drive a few months ago excluded). Its been a tough few weeks and at the end of another tough day I find yet another outboard focused Dockline in my inbox. The combination flipped on my snarkerator and I shot back an email stating something to the effect that I thought Mercuty made inboards but I guess not. I'll have to check my boat to make sure.. I fully expected this to go into a black hole. In fact I figured it was one of those email engines that did not accept replies. If I thought someone would read it I don't think I would have been that bad.
I was shocked to receive not only a reply thanking me for my email, but one that sought my feedback. After a couple exchanges they stated the following (excerpt):
"We’re thankful that you reached out to share your feedback. We appreciate hearing from our Mercury family, to make sure we’re creating content that answers questions, resonates with consumers, provides perspective and speaks to the overall boating lifestyle. Our Marketing team met this morning, and we’re moving forward on several blogs regarding inboards. It may take a bit of time to actually get the blogs posted, as we need to create the content, but please know that your ideas made it through the team, and we’re acting on your feedback."
I work for a large company and hope we would be as responsive to a snarky jerk. I thought that was pretty cool.
I had notice a trend of pretty much constant outboard material with nothing regarding sterndrive setups (forward drive a few months ago excluded). Its been a tough few weeks and at the end of another tough day I find yet another outboard focused Dockline in my inbox. The combination flipped on my snarkerator and I shot back an email stating something to the effect that I thought Mercuty made inboards but I guess not. I'll have to check my boat to make sure.. I fully expected this to go into a black hole. In fact I figured it was one of those email engines that did not accept replies. If I thought someone would read it I don't think I would have been that bad.
I was shocked to receive not only a reply thanking me for my email, but one that sought my feedback. After a couple exchanges they stated the following (excerpt):
"We’re thankful that you reached out to share your feedback. We appreciate hearing from our Mercury family, to make sure we’re creating content that answers questions, resonates with consumers, provides perspective and speaks to the overall boating lifestyle. Our Marketing team met this morning, and we’re moving forward on several blogs regarding inboards. It may take a bit of time to actually get the blogs posted, as we need to create the content, but please know that your ideas made it through the team, and we’re acting on your feedback."
I work for a large company and hope we would be as responsive to a snarky jerk. I thought that was pretty cool.